Fred Fraser Commercial Photographer

What’s better then the way fog looks is the way it sounds.

These look better against a black background, but I can’t figure out how to do that so you will just have to imagine it.

It has been interesting to see all other photos of the fog posted to social networking sites, blogs and web sites. One common experience with so many different interpretations.

It was probably a common lament amongst photographers back in the film days … the polaroid taken to test the set up is the best shot — but it’s a polaroid so you can’t use it. In this new century of course this doesn’t happen. The test shots are done on the same camera and the same memory card as the rest of the shoot proper. So, unless you have completely blown it on the inital exposure — and this never happens to me now that I have stopped using a light meter — you can print that test shot.

So, this piece shot for Citizens Bank, is the first frame of the day (not counting the test shots on the art director done before the model showed up – but the art director was a lot smaller and a lot more female then the model so those only sort of count). We could have gone home right after that except we had to shoot the inside shots as well.

It’s a fun little piece – perforated on the zipper so you can unzip the sweater to see a satisfied customer inside.

Most of the time I am doing things in a way that is very dissimilar to the way I would be doing things I don’t do most of the time. Most people, I think, would say this hardly goes without saying. The implication of that missive is that there must be, however small, some value is saying something like it, and so I have.

Anyway, neither snow nor slush could prevail against us and notwithstanding Carolyn’s obvious talent, any model that is willing to push my car out of a snow drift is a good model – here are the photos:

Happy New Year!

More photos from this story here.